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Financial Plans

Financial planning is an organized and ever-evolving process that meets you on an individual level. It identifies and prioritizes your lifetime goals, available resources, progress, and actions to move forward.

Set Financial Goals

Turn your dream into concrete, achievable financial goals.

Systemize Savings
Make saving money as routine as your morning coffee.
Balance Sheet Clean-up
Shift money or resources around to launch you forward.
Work in Progress
Continuously stay on top of what areas to tackle next.

Essentials Planning

With Essentials Planning, we focus on securing the must-haves, like a roof over your head, food on the table, healthcare, and yes… your version of fun. Together, we’ll make sure the status quo fits your needs, keeps your wallet happy, and helps you sleep like a baby, knowing you’re prepared for anything.

Retirement Planning

With Retirement Planning, the dream of a work-optional life starts becoming a lot more real. We’ll crunch the numbers, figure out the income options, plan Social Security, and leverage your retirement accounts to help you breathe easier after a life of hard work.
Project Retirement Needs
Understand how to design a retirement that works.
Use the Right Accounts
Sift through all the options, and find the ones right for you.
Create a Lasting Income
Prepare a withdrawal strategy for when retirement rubber meets the road.
Maximize Social Security
Squeeze every drop out of your Social Security benefits.
Analysis of Strategy
Confirm your investments are aligned with your unique goals.
Consult On Outside Accounts
Get investment advice even on accounts beyond our management.
Plug and Play
Online calculators don’t work. Take a true look at your future with our projections.
Connect accounts with real-time tracking and sync them with your financial plan.

Investment Planning

Investment Coaching is included with financial planning. We’ll review what you have in place, and tell you if your investments are aligned with your goals, time frames, and life stages. This includes your 401(k), employer stock accounts, HSAs, etc.

Real Estate Strategy

We have found that Real Estate is a core tenet for our wealthiest clients. More often than not, your real estate is also your life’s biggest investment. For that reason, it deserves some extra special attention. We’ll help you make major decisions around the buying and selling of property, renovation projects, and investments in various types of real estate opportunities.
Buying & Selling Property
Understand what you’re getting into (or out of) with the largest investments of your life.
Renovation Budgeting
Don’t let improvement projects send you to the poor house.
Vacation Home Consulting
Keep the getaway a financial paradise – not a parasite.
Approach a fantastic investment sector in a way that’s sustainable.
Streamline Savings
Simplify the path to building academic nest eggs.
Explore Financial Aid
Unconcover the gems hidden in financial aid planning.
Student Debt Planning
Tame the student loan beast.
Navigate 529 Accounts
Get through the 529 maze in record time.

Education Planning

Education Planning – think of it as building your family’s intellectual capital. Whether it’s kindergarten or college, we want to make sure the kiddos can hit the books without having your retirement crumble to the ground. Together, we’ll explore savings strategies, best-fit schools and their costs, financial aid options, and more.
Last Year
Have your tax documents from prior years reviewed thoroughly.
Know what actions you need to take well before tax time.
Tax-Efficient Investing
Get coaching on how to reduce investment income.
Lifetime Tax Analysis
Play the long game with a tax-savvy look at your entire lifetime.

Tax Planning

Tax Planning is all about making sure your hard-earned dollars stay where they belong – in your pocket! Together, we’ll dive into the details of your income and investments, pinpointing deductions and identifying tax-efficient strategies. We can also tag team things with your accountant to help maximize savings year-to-year, and over the course of your lifetime.

Insurance Planning

Insurance is your personal financial bodyguard – it’s got your back when life throws a sucker punch. Whether you need property and liability insurance, life insurance, long-term care, or other protections, we’ll help put a plan in place. We’ll navigate the confusing world of policies and premiums to make sure you, your loved ones, and your future are protected at a price that works.
Risk & Protection Analysis
Gauge the strength of your safety net.
Maximize Benefits
Get the most out of your insurance policies.
Minimize Premiums
Cut back on premiums without sacrificing coverage.
Beneficiary Guidance
Coordinate insurance coverage with your estate plan.
Get a clear picture of your estate’s worth.
Asset Location
Know where to locate your money for efficient and organized transfers.
Estate and Gift Tax Planning
Leave more to the people and causes you care about.
Gifting Strategy
Run what-if scenarios so you can decide on meaningful actions.

Estate Planning

Estate Planning matches the financial actions you take with your vision of legacy. With us and a competent legal professional, you’ll be provided with guidance on how to make sure your loved ones and the causes you care about are taken care of after you’re gone. Together we’ll cover the terrain of trusts, wills, powers of attorney, and gifting strategies.

Basic Planning

  • Set Financial Goals: We’ll transform your abstract dreams into concrete goals. Then we’ll track the dollars to make them happen. 

  • Master Cash Flow: We’ll stay on top of cash flow together, and stay clear on what you can achieve with your income before and after retirement.

  • Save Systematically: We’ll set up an easy way to save consistently in alignment with your vision.

Investment Planning

  • Analyzing Investments: We’ll continuously make sure your investments are suited to your goals, time frames, and stages of life. 

  • Review of Portfolio: We’ll take a look at what you have in place, and identify any gaps between where your investments are and where they need to be to meet your vision. 

  • Consulting on your outside accounts:

Retirement Planning

  • Projecting Retirement Needs: We’ll show you the returns needed to secure your retirement’s income, lifestyle, and healthcare. We’ll also help minimize the impacts of inflation and taxes.

Tax Planning

  • Plan Tax Returns: We’ll get together to discuss tax efficiency strategies and provide questions to ask your tax preparer to help maximize savings and minimize liabilities. 

  • Harvest Tax Losses: We’ll watch for investments that can be sold at a loss to reduce your year-end tax burden.

  • Convert Retirement Accounts: By converting your retirement accounts to Roth varieties, we’re able to save you when you need it most. If you take the tax hit today, you can withdraw tax-free money in retirement. 

Insurance Planning

  • Maximize Employer Benefits: We’ll help make the most of your benefits by navigating employer-sponsored health insurance, life insurance, long term disability, and health savings accounts together.

  • Review Insurance Needs: We’ll see if you and your loved ones are too vulnerable. If so, we’ll fill in any auto, home, life, health, disability, long-term care, or umbrella insurance gaps we find.

Education Planning

  • 529 Plans: We’ll help you leverage the full power of 529 accounts for your education savings.

  • Scholarships, Grants, and Student Aid: We’ll identify, apply for, and track your scholarships, grants, and student aid. We’ll also work through the student loan process, and evaluate what financing options make the most sense.

  • Student Debt Repayments: We’ll strategize on paying down student debt by exploring your  options for loan forgiveness and employer-matched assistance.

  • 529 Rollovers: We’ll help rollover 529 funds into a retirement account when funds for schooling are no longer needed.

Estate Planning

  • Allocate Assets: We’ll plan how your assets will be passed on to beneficiaries and how your investments will be managed to preserve your estate and your legacy.

  • Organize documents: We’ll help you stay on top of organizing and maintaining important legal documents, such as wills, trusts, and various powers of attorney. This keeps you and your loved ones more secure in the event of a crisis.

  • Analyze Estate and Gift Taxes: We’ll run through the estate and gift tax laws applicable to your estate.

  • Leverage Estate Planning Tools: We’ll help leverage estate planning tools like trusts, tax exclusions, and donating strategies to provide the most to your beneficiaries.
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Years of Experience


Professional Team

Kristin Harad

Marketing Coach

Step right up and meet Kristin Harad, the Marketing Coach wizard! Guiding businesses through the intricate maze of marketing, Kristin combines her smarts, pizzazz, and a hefty portfolio of wins to show she’s the real deal. Ever wonder what makes a brand pop and a strategy rock? Kristin’s your answer, lighting up the marketing world and turning potential into prowess.

Boasting three decades in the marketing arena, Kristin’s more than just a seasoned pro – she’s a beacon. Whether she’s spotting the next big trend or identifying a golden opportunity, she’s always got her finger on the pulse. And the cherry on top? Her rock-solid commitment to catapulting her clients right to the top of the business game. Dive into the marketing world with Kristin, and watch magic happen!

Jon Fogg

Content Creator

Jon Fogg is a dynamic and innovative content creator who has been making waves in the digital realm. With a passion for creativity and a flair for storytelling, Jon has captivated the financial world through his engaging and diverse content.

When he’s is not working on an SEO blog or case study, you’ll find him enjoying local art galleries or a phenomenal read. Friends and colleagues often commend him for his clear enthusiasm and dedication, which is evident in every project he undertakes. 

Kingston Hollman MBA


Meet Kingston Hollman, the compliance guru everyone’s been talking about. With a sharp mind for regulatory ins and outs, Kingston is all about keeping businesses on the straight and narrow. That’s why he’s a go-to in the compliance world!

Sporting an MBA under his belt, Kingston’s not just about book smarts. He knows the fine dance between business strategy and staying in line with the rules. And guess what? He’s mastered it. Ensuring companies sail smoothly through the often-stormy waters of compliance is his game.

From the get-go, Kingston’s been crafting top-tier compliance programs, tailored just right for all sorts of industries. It’s his eye for detail and that knack for spotting the little things that make him stand out. He doesn’t just set up a system; he fosters a whole vibe of staying compliant, making sure everyone’s on board.

Jessica Martineau

Client Operations Manager

Jessica is a seasoned professional with a diverse background, bringing a decade of expertise across multiple industries. A proud graduate of SPU, her journey in the professional world is marked by significant accomplishments.

With nearly eight years dedicated to managing projects in the graphics and built environment sectors, Jessica has honed her skills as a meticulous Project Manager. This tenure has instilled in her a knack for thriving within organized structures while fostering robust client relationships, a hallmark of her professional ethos.

Her experience in the Finance industry spans almost a decade, where she has held pivotal roles as Lead Client Operations Manager and Director of Operations. Notably, her FINRA SIE Certification stands as a testament to her commitment to excellence.

Jessica’s strengths lie in cultivating enduring client connections, fueled by her passion for delivering thorough solutions. She finds joy in understanding and engaging with her colleagues, nurturing a cohesive work culture.

As a Pacific Northwest native, Jessica enjoys hiking, camping, and skiing. She loves reading, attending live music, plays, and comedy shows. Always a foodie, she delights in discovering new restaurants and revisiting old favorites, especially if there is a water view.

Most importantly, Jessica’s world revolves around her family—her amazing husband, Lee, and their two great kids. They are her inspiration and the anchor to her life outside of work.

Dionne Kelly

Executive Assistant

Let’s dive into the world of Dionne Kelly! Born in St. Kitts and with her roots deep in Barbados, Dionne’s been globe-trotting from her island homes to Canada, the USA, and Belize. Got a love for tropical spots? So does Dionne. Her passport’s got stamps that tell tales of sun, sea, and a bunch of awesome adventures.

Now, when it comes to her profession, Dionne’s the real deal. Over 20 years in the game as an Executive Assistant, she’s been the secret ingredient for bigwig C-suite execs. Think of a challenge, and Dionne’s likely tackled it head-on with her unbeatable organizational skills and eagle eye for detail. 

Oh, and did we mention she’s a foodie? Dionne’s taste buds have danced across diverse culinary landscapes, adding a sprinkle of global flavor to her persona. In the world of executive support, she’s a powerhouse, always two steps ahead and ready to make things happen. 

Joe Wride CFP®

Founder & CEO

Meet Joe Wride, the president and founder of Crafted Finance. With a knack for pension and investment management, insurance, and financial planning, Joe’s all about offering top-notch services without breaking the bank. That’s why he started Crafted Finance!

A proud Finance major from Washington State University, Joe’s got the credentials to back it up as a Chartered Life Underwriter and CERTIFIED FINANCIAL PLANNER™ Professional. Since 2009, he’s been helping individuals, families, and pension plans make sense of their finances. Joe’s even on the board of the Financial Planning Association’s Puget Sound chapter. Check out his LinkedIn profile here.

Joe gets that everyone’s got their own money story. That’s why he’s crafted a unique process to help folks of all stripes manage their finances, whether they’re flying solo, raising a family, or running a company. He’s all about learning and growing to make sure his guidance is just the right fit for his clients.

When he’s not crunching numbers, you’ll find Joe enjoying the Seattle life. He’s into skateboarding at Alki beach, biking, golfing, snowboarding, hiking, and camping. Sports fan? You bet! Joe’s a die-hard supporter of the Cougars, Mariners, Seahawks, and Sonics. But what really matters to him is family time with his wife Jessica, daughter Ocean, and dog Kanga. Joe’s excited to welcome more kiddos into their home through foster care and adoption in the future.

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